Taking a look at some media trends in the digital age
Taking a look at some media trends in the digital age
Blog Article
What are a few of the methods smart devices have evolved the way we take in media? - continue reading to learn more.
In recent years, with the growth of digital media, the way in which individuals take in content has changed considerably. For many years, traditional television was the primary source of household entertainment for the majority of people. Nevertheless, after the development of streaming services, many viewers are averting from scheduled tv, especially among younger people. Instead, global media content analysis shows that more people are purchasing memberships to streaming services, which strongly evidences the transformation in audience intake habits. These services are popular for enabling individuals to watch the shows and movies they want, any time they feel like it. Those associated with the media industry, such as the founder of the fund that has stakes in Sky and the CEO of the company that owns RTL group, for instance, would recognise the appeal of streaming platforms as a popular media consumption habit among viewers today. These changes show the move towards user-controlled viewing preferences in the industry.
In the current digital age, mobile phones have become one of the most common instruments that individuals are using to watch videos and access media. These days, many social media channels are providing endless feeds of brief, chains of videos, that are growing in appeal among mobile phone users. In fact, statistics show that that worldwide, mobile content consumption is on the rise, revealing that short form content is one of the fastest growing media trends right now. These platforms allow users to see a variety of customised content and interact quickly, making these videos far more engaging and addictive than traditional media. Short form videos are also being used more often for news and educational functions, not just for entertainment. Consequently, this trend is evolving the way people are proactively looking for and expecting to get information, in a much faster, much shorter and more visual format.
With constant shifts and developments in the digital landscape, what are the current trends in media? Well, along with the increase of internet streaming platforms and short form video content, the method by which people are getting read more their information is also evolving. People are significantly turning towards online news sources, rather than watching TV, to discover existing worldly affairs. However, concurrently, due to a continuous flow of info, individuals are becoming overwhelmed by substantial quantities of content. In reaction to this, news organisations are re-engaging viewers by making short form content that is clearer and much easier to follow. Nowadays it is common to find news channels that have sizeable followings on social media sites. This pattern can be confirmed by the CEO of the fund that owns Euronews, for example. Using this technique has been necessary for providing individuals with dependable and verified news sources, in a form they can easily identify with.
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